You’ve got a website and your social media is going, but you’re not seeing discovery calls being booked. Or maybe you’re getting discovery calls, but you’re having conversations with people and they don’t seem to be moving forward to working with you.
If anything above resonated with you, it might be that you need to make some changes in your messaging. There are a few key ways in this episode that I share about making changes in your messaging to help you get more clients.
I recently saw an ad on Facebook in which there was a huge messaging disconnect in the ad copy and what the promise was for this particular product, and what the image was representing. This sparked an idea in me to share with you a little bit more in depth about this concept.
The last few episodes have been about bringing in consistent clients so that you can earn consistent income. Check them out if you missed them:
- Episode 96: 2 Overlooked Habits in Order to Consistently Bring in Clients
- Episode 97: The Fastest Way to Earn an Income Online
This conversation is going to wrap up this mini-series on the idea of consistent clients by talking about 3 key things your messaging must do if you want to have more clients or customers.
When I use the word ‘messaging’, I am referring to: the message that you are sending to your audience through the words you’re using and the visuals you have. This includes things like your copy on your website, copy, the things you’re saying on social media, and the words you’re using in real conversations with people. It also includes any visuals and graphics you’re putting out in the world on behalf of your business.
What does your messaging need to do?
1. Communicate clearly the problem and the transformation
Somebody reading or listening to you needs to understand the problem you solve and the transformation they can experience when they work with you. This needs to be easily recognized when they are visiting your website, hearing you introduce yourself, or talking with you on a discovery call.
2. Make it easy for someone to take the next step
It should be easy for someone to decide to start working with you. The copy that you use, and the images that you have on your website should help me to know how to take the next step. An easy way to do this is to have an outline of the steps of working with you and a clear button for booking a call. The simpler you make this process, the easier it will be for someone to pay you and become a client.
3. Attract the right people and repel the wrong ones
You can do this by using the language your ideal clients would use to ensure you’re attracting people who you align with in terms of values and beliefs. You can also incorporate phrases and terms that will resonate with your ideal client in your copy to make it clear the kinds of people you have the ability to help best.
This goes for your images as well. Use images that will be appealing to the type of people you’re trying to attract. When you’re specific with the types of images that you use and the language that you use, you’re going to immediately repel the people who don’t like the things that you’re representing, and you will often attract the type of people who will appreciate those things.
Next Steps:
The Consistent Clients Challenge is going on this week, but you can still jump in and access the content and watch the replays over the next few days!
I’m also opening up registration for my program, Focus to Fund. Focus to Fund is your simple path to consistent income. It’s perfect for Christian women, service providers, coaches and consultants who want to stop spinning their wheels and start generating consistent steady income. Inside the program, you will learn how to create consistent income by implementing my focused business framework. I can’t wait to see you there!
Quotes to Note:
“We want what you’re putting out and the message you have to resonate with the ideal client you’re trying to reach.”
“If a potential client cannot figure out what the problem is that you are solving for them, they are going to click away. They’re not going to stick around, and they may not choose to take that next step of working with you.”
“If you tell me a lot about yourself, or if you tell me the background of your business, or how you’re different from other people, or even what it is that you do, but I can’t find a way to book a call or hire you on the spot, then you’ve lost me.”
“Your imagery needs to line up with the words that you’re using, and with the overall message that you’re sharing of transformation.”
“When you’re specific with the types of images that you use and the language that you use, you’re going to immediately repel the people who don’t like the things that you’re representing, and you will often attract the type of people who will appreciate those things.”
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