Have you prayed, journaled, and reflected on where you are at, asking for God’s guidance on what your next business step is? Have you landed on YES, it IS time to elevate your business?! If so, stick around for specific strategies that will help you do so.
In this episode, I’m going to give you 5 strategies to help you elevate your business. These are the exact strategies I use with my upLIFT Mentormind clients! If you haven’t already listened, check out the previous episode on the 5 Signs it’s Time to Elevate, Pivot, or Scale your Business.
5 Strategies to Help You Elevate Your Business:
1. Elevate Your Offers
Look at your offers and make sure they are aligned with your God-given gifts, skills, and experiences AND that they align with your goals and where you want to go in your business. You may need to elevate your offers, and have a value ladder that makes sense based on your level of expertise as well as the lifestyle and income goals you have.
One example of someone I supported through this process is Cyndee Ownbey (founder of Women’s Ministry Toolbox). She came into upLIFT with a large following because of her robust website content and social media presence. And she had many smaller offers, including small courses and a large variety of digital downloads and even a few books. But she didn’t have something that taught her signature process from start to finish.
So in upLIFT, we worked together to refine her proprietary process and create an offer–a course that she taught with live coaching– that she could share with her audience. And the response to her course was beyond what she expected! Check out the full story in episode 75.
Elevating your offer could look like creating a new offer, pivoting or positioning your offers differently, shifting to a new business model, or even raising your rates.
2. Elevate Your Ideal Client
While this could look like elevating in a way that means working with someone with a higher income, or is more advanced in their journey, it might also simply mean that you may need to get more specific about the kind of person you want to work with.
The more specific you get, the more you elevate your business.
Of course, elevating your ideal person doesn’t mean that the person you work with is more important than the people you worked with before. It just means that you are deciding that this is where you want to focus.
Often, niching down does allow you to also increase your rates, because you can become known for this thing and you have shown that you have a track record of success.
3. Elevate Your Boundaries
If you want to elevate, pivot, or scale your business, you need to make sure you have strong boundaries in place.
This is a challenge I see a lot of women I work with struggling with. Without boundaries, you can easily begin working more hours than you want to or have the capacity for and can feel like your work and clients are taking over your life.
This is a time when elevating your boundaries is needed. You need some systems in place to protect your time and energy, so that you can serve your clients in the best way possible.
I worked with another upLIFT member, Tracy Gimpel (founder of Capstone Digital Marketing), on this area of her business. We worked together to establish how she wants to handle client communication and ensure that she still provides quality services. Then I helped her set up a “how I work” document that outlines her communication.
Elevating her boundaries has helped Tracy to feel more prepared to deal with client communication in a streamlined way. It also helped her to reduce stress and increase time freedom in her business.
You are the owner of your business and get to decide how to spend your time and energy. If you don’t identify that and get clarity around those boundaries, it is going to be a struggle.
4. Elevate Your Network
This means getting in front of other people or groups who you can collaborate with and learn from. They will help you grow both in business and personally, and in your mindset and faith.
Perhaps you have been connected with a similar group of entrepreneurs since you began your biz, and you love those women, but you need to get your message in front of some new people.
You also might be looking for new people to invite onto your podcast, to offer workshops in your group, etc.
Elevate your network by doing these 3 things:
- Follow – Follow people who are serving your ideal client and audience maybe in a different way than you, and who have a larger audience than you. Follow them on social media and engage with them. Look for opportunities to connect with them or with others in their community through a call or in their Facebook group.
- Attend – Look for ways to attend in-person events where your ideal client and networking groups are hanging out. Try to connect with some of the speakers at the event if you can!
- Join – Join a mastermind program or higher-level coaching program. This allows you to ‘get in the room’ with other people who may help you elevate both in terms of connections, mindset, and business knowledge. Of course, my upLIFT Mentormind is one way you can do this. In upLIFT, you will find other Christian women who love Jesus and are growing a thriving business.
5. Elevate Your Marketing Strategy
Maybe you have offers that are selling and clients that are coming in, but you want to reach more people. Perhaps you want to more effectively market and share about your offers. Maybe you want to streamline how people come into your business.
If you don’t feel confident about the marketing side of your business, here are 3 ways to elevate your marketing strategy:
- Value Ladder – A streamlined set of offers in your business that align to your God-given gifts, your goals and your audience’s needs.
- Proprietary Process – The unique way that you solve your client’s problem and bring them a transformation.
- Sales Funnel – A way to guide your potential clients toward working with you in a way that solves their problems.
When you have these 3 things in place, you will elevate your marketing strategy. It will make it easier for you to talk about your offers. It will make it easier for customers to come into your world. It will make it easier for you to offer someone the next thing that will help them make progress.
Next Steps:
Now you have 5 strategies that can help you elevate, pivot, or scale your business! You don’t have to do all of these all at once – in fact I don’t recommend it. But sometimes you will see the best results when you do a combination of a few.
If hearing this conversation and hearing a little bit more about how I work with my clients inside the upLIFT Mentormind has intrigued you, then I would love to invite you to my upcoming info-session: The upLIFT Path to a Thriving Business. I can’t wait to chat with you there!
And feel free to shoot me a DM on Instagram or an email if there is something that you had as a takeaway from this episode or something that you can implement in your business. It helps me so much to hear from you!
Quotes to Note:
“When you get more specific about who you work with, it allows your network to know the type of people they can refer to you. It makes it easier to market yourself because you have a very specific type of person you want to work with.”
“The more specific you get, the more you elevate your business.”
“You need systems in place to protect your time and energy so you can serve your clients in the best way possible.”
“When you elevate your boundaries, you give yourself more time freedom.”
“A sales funnel is just a way to guide your potential clients to working with you in a way that solves their problems. Every business can benefit from a sales funnel.”
“This (elevating your business) happens over time. It’s not something that’s going to happen overnight. This is a process and it takes some strategy and some time to really develop and figure out what’s going to work best for you.”
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