Have you ever wondered if there’s a secret to creating consistent income in your business? Or maybe you’re frustrated that your income is up and down and you really want it to be a steady stream? I’ve got some tips just for you today.
Most of my clients and women in my community want one thing: consistent income. When you have consistent income, it will give you more flexibility and freedom, it can relieve some stress, and it can help pay the bills! But how do you get consistent income? What do you need in order to bring income into your business on a regular basis?
3 Ingredients to consistent income:
In order to achieve consistent income in your business, you need the following 3 things:
Potential Clients + Compelling Offer + Customer Experience
Let’s dive into each of these so you can discover where you should focus.
1. Potential Clients
The first thing you need is people – specifically, potential clients. Potential clients are people who have a problem that you can solve.
How do you get these people?
First, you need to know who they are. Do you know your ideal client? If not, it’s helpful to get clear on that first!
Once you know who your ideal person is, there are 3 big ways you can bring in potential clients:
- Building relationships & networking
- Referrals – these can come from people who already know you and understand what you do; they can also come from past customers
- Organic traffic and paid traffic
2. Compelling Offer
The next thing you need for consistent income is an offer – something that solves someone’s problem. Your offer is basically the thing you sell.
It can be one of the following:
- Coaching call
- Services such as copywriting or FB ads
- Group program or course
Check out Episode 30 – what type of online business is right for you? for help narrowing down what you might offer.
This isn’t about the offer specifically but it is about the business model you are creating. Often I find that we are creating offers in multiple business models. It’s going to be easiest if you stay within one main business model if you are still in the getting started or growing phase of your business.
No matter what it is, the offer needs to be compelling enough to someone that they say, ‘I need this’. The goal is to help them realize it is going to solve their problem.
In episode 66 I talked about the importance of having confidence in what you are offering. Now of course, sometimes you don’t have that at first, but there are ways, even early on, to make sure your offer is compelling to potential clients.
And the key to this is to ask yourself: what problem is my offer solving for someone?
If this is not clear to you, then it’s not a compelling enough offer. If it is clear to you, then ask yourself: Is this a problem that my potential client knows he or she has?
Again, if she knows she has the problem, then it will be easier for her to invest in your offer. If not, then it’s going to be harder for her to say yes. You also may have to spend more time educating your potential clients on the problem and why they need it solved.
3. Customer Experience
Customer experience is everything from how easy it is for someone to become a customer, how they feel about the decision once they’ve made it, and the delivery of your product or service.
Customer experience starts before the purchase and follows through until long after the purchase is complete.
When someone has a great customer experience, what do they often do? They often continue being a customer OR they often will refer others to you!
So even though it might feel like you can sigh a big sigh of relief after they sign on as a client, you actually want to make sure that the follow-through is there, too. That you are truly delivering on the things you promised in your offer.
And, whenever possible, even going above and beyond.
This doesn’t mean you compromise on boundaries or do things that are outside of your agreement. BUT It does mean that you work to give them a great experience as a customer. Sometimes this is just excellent communication, clear timelines, and things like that.
Prioritize the delivery of your service just as much as you prioritized the marketing and the front end.
Your Next Steps to Consistent Income
In order to bring in consistent income, you need all 3 ingredients, and they must be implemented consistently.
If you are not generating consistent income in your business right now, why not? Is one of these 3 ingredients lacking or non-existent?
Often when I am talking with the women in my community, they tell me that the biggest challenge is the potential clients.
I have good news and bad news. The good news is that there are specific strategies you can implement that WILL help you find potential clients.
The bad news is that it’s not necessarily easy. BUT if you are willing to do that work and put in the effort, then I know you can generate consistent clients for your business.
And I want to help you do that in my upcoming Consistent Clients Challenge.
In this challenge, you’ll:
- Know how to become referrable (so that you start getting those potential clients coming your way)
- Discover how to stand out in a noisy online space (so that people pay attention to what you have to share)
- Learn how to reach out without feeling icky (even if you’re an introvert and hate promoting yourself)
Once you have consistent clients, you’re on your way to consistent income!
Join the Consistent Clients Challenge: https://consistentclientschallenge.com/
Quotes to Note:
“It’s less about the price than it is about how compelling the offer is.”
“Clear communication is one of the most important elements of delivery of a product or service.”