What is the key to getting a consistent stream of referrals in your business? And what does it look like to follow God’s leading in your business (instead of the guru’s advice)?

Headshot of Holly Williams smiling with trees behind her

In this episode, you’ll hear from conversion copywriter Holly Williams. We’re chatting about how she was able to set herself apart and gain consistent referral without having to market herself. She also shares how her business journey has shifted in recent years, and how she continues to follow God’s leading instead of feeling pressured to do what the experts say. Holly also shares her method for writing compelling emails that people love to read.

In our conversation, Holly also shares about her experience inside of my upLIFT Mentormind. She explains why she joined and where she was stuck, as well as some of the wins she has experienced throughout the past few months. In addition, she shares about the surprising way some of the resources have helped her streamline her business and earn more in her business.

Key Points Discussed:

  • About Holly & what she does in her business
  • How Holly began her business
  • How faith impacts Holly’s business
  • How Holly works with her clients
    • Storyflow Method
      • Feel – what do you want your reader to feel?
      • Learn – what do you want them to learn?
      • Option – what decision point to you want to bring them to?
      • Wow – what is the ‘wow’ factor or personality you can incorporate? 
  • Holly’s experience in upLIFT
    • Why she joined
    • The wins she has experienced
    • The new thing Holly is launching
    • How Holly has benefited from upLIFT


All quotes from Holly Williams unless otherwise noted.

“Copywriting is a science and an art.”

“The best copywriting is really taking other people’s words–your ideal client’s words–and putting them in a format, and laying them out in a pattern that would really resonate with them and bring them to a decision point where they say ‘yes’ or ‘no’.”

“Become really excellent at what you do–just become very excellent… because when you do you develop a reputation.”

“I’ve just been taking small steps of faith and God’s brought incredible opportunities my way… It has opened up my life in a way that I can actually really serve my local body–I have a lot of freedom of time.”

“I’m just going to do the best job I can do, and blow my clients away… and I was never without clients.” – Esther Littlefield

“You just want to make sure that if you’re investing the money that you’re investing, you’re gonna see back what you put in.”

“I had a lot of ideas but I couldn’t get them done.”

“You have these incredible spreadsheets and they just clarify everything–like within two minutes you showed us your first spreadsheet and I’m like, oh my goodness, like this is gonna save me so much money.”

“There’s been so many just ‘aha’ moments just in those different sessions, and even the first one I was like, ‘worth every penny’.”

“I just had such a confidence in trusting God, that I’ve been able to walk away from some pretty big paydays. Because I know that God has other things for me. And then as I walked in obedience to that new opportunities have come in.”

“That first coaching session was really very helpful–it helped me really pivot a lot of my business as well.”

“As I’ve felt the Lord give me a different vision now, for my own business, just like Nehemiah was commissioned with rebuilding the walls, I’ve felt like the tools that you’ve given me have empowered me to do that.”

“Literally one month’s payment alone is worth the calendar that you and Christa have come up with for launching.”

“There’s so many things the gurus tell you you need to do, but what is God telling you to do? How is God telling you to communicate? And can you trust the process to him?”

“You build really great relationships. And it’s just all of a sudden, you get not just one mind, like with Esther, you get this collective group.”

“You actually get access to Esther–it’s great because I get to pick Esther’s brain and I’ve been able to work out different product plans and different things.”

Connect with Holly:

Connect with Esther:

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