Are you ready to launch a podcast, FB group, or even a course or program? If so, you probably have dealt with the challenge of coming up with a name for it.

woman sitting on floor scratching head - naming a podcast

On this episode of the podcast I share a strategy session I did with Connie McDonald. In this conversation, Connie and I chat through the process of naming her podcast. But we also dive into how the podcast will be connected to her community and to her future offers in her business.

I share some strategies for naming, and some practical considerations to keep in mind for creating a name that brings people to your podcast or program.

In addition, I chat with Connie about building a community of people who will be interested in her podcast as well as her future offers that she may put out in her business.

Key Points Discussed:

  • Naming a podcast and community
  • Getting clear on a vision
  • The strategy of creating a community before launching a podcast or program
  • Envisioning an ideal audience and honing in on a specific niche of people
  • Where to start looking for ideas for names
  • The 5 keys to hooking and keeping podcast listeners
  • Choosing a title your ideal listener can identify with immediately
  • Listening to feedback from your community to know what they want


  • “It’s really about what your goals are and your particular life circumstances.” -Esther Littlefield
  • “I was so busy pouring out for others, that I put myself on hold.” -Connie McDonald
  • “My creativity doesn’t have to look like everyone else’s.” -Esther Littlefield
  • “Sometimes what we think they want to hear is different then what they actually want to hear.” -Esther Littlefield
  • “The fire was finding the name–finding the organizing principle.” -Connie McDonald

Connect with Connie McDonald:

Connect with Esther:

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