How do you know if your launch will flop or exceed your expectations? There’s no sure fire way, but there are some launches that are most likely to flop.

5 Kinds of launches that flop

In this episode, I’m continuing our series about launching and sharing with you about the 5 types of launches that have a higher potential for failure. I’m also sharing why these kind of launches are likely to flop so that you can be sure to avoid them in your own business.

Learn how to Level Up Your Launch here.

5 Kinds of Launches That Might Flop and Why

#1: The ‘surprise’ launch

A ‘surprise’ launch is when you create a product behind the scenes and then announce it to your audience as a surprise.

Reason it flops: You didn’t prepare your audience or get them involved so that they would be ready for the launch.

#2: The ‘overachiever’ launch

The ‘overachiever’ launch is when you create a launch plan that has more bells and whistles than the county fair… but you end up totally exhausted.

Reason it flops: You had so much to do that you could hardly keep up. You might not have even finished the launch full force because you were so tired.

#3: The ‘fear of promoting’ launch

The ‘fear of promoting’ launch is when you want to launch something and you have some goals, but you’re afraid of annoying your audience. You don’t like the idea of marketing yourself, so instead you just send one email and maybe do 1 or 2 social posts.

Reason it flops: Your audience is busy, and they aren’t really paying attention to you. In order to really launch successfully, you have to promote, usually more than is comfortable.

#4: The ‘just wing it’ launch

The ‘just wing it’ launch is when you are really resistant to the idea of planning. You know what you are offering is good, and so instead of making a plan, you decide to just wing it and hope for the best.

Reason it flops: 90% of the time when you are just winging it, your audience is not receiving a clear message. There is not a clear call to action or any kind of deadlines, so they don’t take action.

#5: The ‘see what happens’ launch

The ‘see what happens’ launch is when you have an idea for a product, service, or course and you want to launch it. But you don’t really want to spend a lot of time researching or figuring out whether this is what your audience needs… instead you want to launch and just ‘see what happens.’

Reason it flops: You haven’t done the pre-work to determine if this offer is really what your audience wants or needs. Just seeing what happens is almost always equivalent to getting minimal results.

Not sure if you even need a launch?

Check out episode 18 of the Just One Simple Thing Podcast with Christa Hutchins. She’s sharing a bunch of things you might actually want to launch in your business.

Learn more about Level Up Your Launch.

Level Up Your Launch

Faith Focus:

Psalm 55:22

“Cast your burden on the Lord,

and he will sustain you;

he will never permit

the righteous to be moved.”

Are you feeling burdened today? Take it to the LORD.

So often as leaders and achievers, we try to carry our burdens on our own. But what if we created a habit of bringing our burdens to the Lord every day?

Shine a Light Segment:

Today I’m shining a light on Holly Cain of Prosper Collective. Holly is not only my co-host on the Christian Woman Leadership Podcast, but she’s also a Financial & Operations Strategist who delivers organizational and financial strategy.

She helps business owners make informed decisions, stop wondering what’s going on with your money, and free up more of your time.

Connect with Holly at

And check out episode 41 with Holly as my guest: What Kind of Financial Help Do I Need in My Business?

Connect with Esther:

If this podcast was helpful, consider leaving a rating and review on Apple Podcasts or your podcast app.

Subscribe to my other podcast, The Christian Woman Leadership Podcast

Join the FB group

Connect on Facebook

Connect on Instagram

Connect on Clubhouse: @estherl