Are you ever frustrated, annoyed, or even embarrassed that you can’t help yourself in your own business, especially in the area where you are an expert? I’m here to tell you that this is not only normal, but that it’s wise to receive outside help, even in areas where you have expertise.

Esther Littlefield sitting at a table with computer

In this episode, I’m sharing some thoughts with you about times you might need to get outside help in your business. But we’re going to focus on one that seems a bit silly, and that is when you can’t help yourself in the very thing that you do for others.

Recently I had an experience with my own coach as I was working on my landing page for my upLIFT Info Session. While this is something that I work with my clients on and provide feedback for them, she was able to give me feedback and make suggestions that I somehow missed.

And I know I’m not the only one who experiences this. I have had many conversations with other women who are experts at various things: copywriting, marketing, web design, coaching, etc. But they can’t seem to do that thing for their own business.

You need to know that this is totally normal, and it’s not something to be embarrassed about. The truth is we all need help in our business from others, and here are a few times that this might need to happen in your business.

4 times you might need help in your business:

1. When you’re an expert in something but you can’t see for yourself what you do for others (web designer, branding, marketing, copywriter, coach, etc)

2. When you know how to do something but you just aren’t doing it – you either don’t have time, don’t want to, or are stalling on it for some reason.

3. When you’re not an expert and you know you need expert help to guide you and you want to learn – you might hire a coach and/or be part of a program where you can learn AND get feedback on what you’re doing.

4. When you’re not an expert and you have no interest in learning and you want someone else to do it for you – you outsource to someone else to do it for you.

This episode is primarily about the first point, but I wanted to identify that there are other scenarios for getting outside help as well.

3 reasons why it’s hard to help yourself in your business (even if you’re an expert):

1. You are too close to it. You often don’t notice things about your own business that others do.

Abby Turner talked about this in our conversation in our bonus episode in the Faith & Business Series. She said:

“It’s really hard to see it objectively. And so having somebody else’s eyes on what you’re doing is so incredibly helpful.”

2. You value it too highly. When you work hard at something and put your heart and soul into it, it’s hard to step back and assess it honestly.

3. You don’t know everything. Even though I know a lot about marketing and growing a business online, there are still things I need to learn. So I need to be willing to be coachable and get help from a mentor or coach or expert so that I can continue to grow in the way I want. 

It’s vital that we stay humble and coachable if we want to move our business forward.

It’s a good idea to get outside feedback because additional insights make things better. Even if your stuff is amazing, often when you share it with a mentor or a community, they bring up ideas or concepts that you might not have thought of.

And that’s really powerful, because feedback can make your good content even better.

Remember: It is not only normal but also wise to seek out support and guidance in your own business even if you are an expert in that very thing. When you do this, you are demonstrating to your potential clients and customers that you are coachable and humble enough to get the help you need in your own life and biz.


Faith Focus:

‭‭Psalm‬ ‭43:3‬ 

“Send out your light and your truth; let them lead me; let them bring me to your holy hill and to your dwelling!”

Let this be our prayer – in a world that is dark… in a world that does not want to acknowledge truth… let’s be led by God’s light and his truth.

Shine a Light Segment:

Jenni Davis is the owner of JMD Solutions. As a Profit advisor and cash flow coach, Jenni’s passion is to empower service-based businesses, typically marriedpreneurs and partnerships, to optimize the daily financials in their business, so they can reclaim their profits AND truly have the freedom to get back to doing what they love as the visionary in their business.

Jenni is one of the sweetest people I’ve ever met, and also a financial expert, and I am blessed to have her as part of our upLIFT Mentormind!

Connect with Jenni at

This episode was sponsored by my UpLift Mentormind program, for Christian women in the testing, growing, or established stages of business who are ready to streamline their business, and grow together to reach their goals and thrive. Click here to learn more and apply today.